Radio Smart - Ab Rahein Sabse Aaage - Mass Smartphone Campaign
Brief
Promote the entry level Galaxy Core 2 smartphone by reaching out to the mass target group.
Idea
We engaged with feature phones users across India by creating an innovative IVR platform that allowed users to listen to seeded stories and contribute to “How a Galaxy Smart phone can help them stay ahead in life.” The IVR was integrated with digital mediums and content was seamlessly populated on facebook to further engage the users.
The landing Page of campaign
Here, a user could search for all shortlisted entries. This page was accessible through an FB log in thereby giving us details of the user.
User searches the entry post login
User Entry Profile Page
General Gallery Section
Social Medial Promotion
RJ Radio Prompt
